Structural Thinking for
Outlier Outcomes
You built a business that works. Now you're stuck.
Most entrepreneurs I work with have revenue, clients, and proof of concept. What they don't have is clarity on what to build next or how to get there.
Stop second-guessing every decision.
For the Competent
Dissatisfied
You've achieved success by conventional standards. Revenue is steady. Operations are functional. But you've hit a ceiling that tactics alone can't break through.
The problem isn't just execution or strategy in isolation. Outlier performance requires integration: the mental frameworks that shape how you think, the marketing positioning that creates leverage, and the business strategy that compounds results.
This is coaching for operators who recognize that mindset, marketing, and business guidance aren't separate disciplines, they're interconnected systems that must work together.
Signs you're ready:
- —You value depth over superficial growth hacks
- —You're willing to examine limiting mental models
- —You recognize mindset as infrastructure, not inspiration
- —You're committed to implementation, not just insight
The Work
Identity Commitments
You don't rise to your goals. You fall to the level of identity you're unwilling to betray. We identify where you're hedging, close the escape hatches, and architect decisions that make retreat impossible.
Strategic frameworks for building irreversible commitment to who you're becoming
Reputation Before Revenue
If your reputation isn't compounding, your revenue never will. We build positioning that prioritizes long-term credibility over immediate extraction, under-promising, over-delivering, and sacrificing quick wins for enduring market position.
Positioning strategy that treats reputation as your primary asset and patience as competitive advantage
Decade Thinking & Asymmetric Bets
One asymmetric decision over 10 years beats 100 optimizations in one year. We map decisions through a 10-year lens, isolating the irreversible leverage points and bets that age well.
Strategic frameworks for identifying disproportionate upside that rewards those willing to think beyond quarterly horizons
The Structure
Deep Diagnostic
Intensive conversation to map your current mental models, marketing positioning, and business structure. I identify limiting frameworks across all three areas and assess coaching fit. No sales pitch, genuine exploration.
Integrated Framework Development
Custom methodology built for your specific patterns and challenges. I address mindset blocks, marketing positioning gaps, and business strategy opportunities as interconnected systems.
Implementation Coaching
The work happens between sessions. I provide frameworks, strategic counsel, and accountability as you implement new mental models, marketing strategies, and business decisions in real time.
Ongoing Integration
Continued coaching as you navigate new levels of complexity. As your business evolves, we refine the integration of mindset, marketing, and strategic guidance.
Francisco Santos
I coach a small number of entrepreneurs and executives on the integration of Identity Commitments, Reputation Before Revenue, and Decade Thinking & Asymmetric Bets.
My approach combines psychological frameworks, strategic positioning, and structural business thinking. The work is intensive, customized, and focused on creating compounding advantage across all three dimensions.
Most clients find me through my frameworks and content on Instagram (@thefranciscosantos). If you've made it here, you likely understand that outlier outcomes require more than tactics, they require integration.
Currently: Focusing on integrated frameworks for strategic operators.
Begin the Conversation
This coaching isn't for everyone. It requires intellectual honesty, willingness to examine mental models and strategic assumptions, and genuine commitment to implementation across mindset, marketing, and business dimensions.
If you're exploring integrated coaching for outlier performance, I'm happy to have a conversation about whether the work makes sense for you.
Investment: High-ticket coaching (exact pricing discussed during diagnostic call based on scope and intensity)
I typically respond within 48 hours. Not all inquiries will be a fit, and that's by design.